Do you want more organic leads to your site?
I bet you do!
Google is an essential tool for lead generation, BUT it can be frustrating when your precious site isn’t showing up in the search engine results.
The good news?
We can help you solve this issue for you!
Let’s dive into the top six reasons why your websites aren’t showing up in or ranking high enough during searches through google – along with some solutions that can help you fix this problem!
#1 – YOUR WEBSITE IS NEW.
Let’s start with the basics.
If you want your site to show up in Google, it needs to be indexed.
If you’ve just launched a new website, chances are Google might not yet have indexed your site.
How does this work?
Google is constantly searching for new pages. When Google comes across a page URL or a new website submitted by the web owners, it “crawls” the pages to find out what’s on it and bring data from these web pages back to Google’s servers.
This process may take about four days to a month for your new website to be crawled and indexed by Google, so do not panic!
#2 – YOUR WEBSITE IS NOT INDEXED
Let’s talk about cases when your website is old but not indexed in Google. This could be due to any number of reasons, including:
- Any sneaky “robots.txt file” on your website. This file tells crawlers to not crawl on your site.
- If you have not set your page to “no-index”,. A “No index” tag is an instruction to search engines that they should not include a particular webpage in their index.
We recommend that you check your site to see if you have blocked any pages that you want to appear on Google. This post will not get deep into robots.txt or “no index” tags, but if you need help, reach out to us.
#3 – YOUR WEBSITE IS NOT OPTIMISED FOR SEARCH ENGINES
You’ve spent hours curating content and designing your site, only to have Google bury it on page 12 (or not show it at all).
The answer is simple: it’s not that they don’t want to; instead, their algorithm doesn’t prioritize sites with low domain authority.
HOW CAN YOU FIX IT?
Simple answer: Search Engine Optimisation.
SEO is improving website traffic by increasing its quality and quantity from search engines. In simple terms, SEO means taking your content (the stuff on our website) and optimising it to show up when people search for something related to your content.
Therefore, to optimise your website for SEO, we recommend that you:
- Publish authoritative and up-to-date content
- Provide a clean and responsive website design
- Include relevant and targeted keywords in your website
- Optimise your page for on-page SEO (headlines, sub-headlines, URL slugs, meta tags etc.).
- Optimise your page for off-page SEO (Guest blogging, social media activity, influencer marketing etc.)
#4 – YOUR WEBSITE CONTENT IS OUTDATED
Search engines like Google take the quality of your content into account when ranking pages on their site.
What does this mean?
The more low-quality pages you have, the less authoritative your website will look, and it becomes much harder for a page or blog post from being found by search engines.
For example, when people find the content they need on your website, Google notices and bumps up your rankings. Conversely, if your visitors have to visit other websites because of outdated content or lack of valuable content, this triggers Google to decrease your rankings.
To ensure that your website starts showing up on google, you need to start posting authoritative content that your visitors want to see.
#5 – YOUR SITE DOES NOT PROVIDE A GOOD USER EXPERIENCE.
Websites are judged for ease of use, which breaks down to having easy navigation throughout your site and specific page designs.
User experience plays a significant ranking factor for Google. Poor user experiences can lead to users becoming frustrated, which ultimately decreases their engagement with your website, and they search for another site that better meets their needs.
To have a clean website, we recommend that your website:
- Is not slow and is mobile friendly.
- Has a clear structure with headings and sub-headings.
- Content arranged properly to ensure readability.
- Only use only an appropriate number of ads and pop-ups.
#6– YOUR INDUSTRY IS COMPETITIVE
Trying to find your footing in a competitive market is not easy. Chances are the businesses currently dominating your Industry has already been undertaking SEO for many years, and therefore it might be harder to break ground in this instance.
Keyword ranking is an integral part of the search engine algorithm.
Your website will not show up in searches for specific keywords without it. This can be bad news if you are trying to rank on page one or even have a presence online at all!
What does this mean?
Instead of focusing on high volume keywords, we need to target keywords with a chance to rank for, making the best use of your SEO efforts.
When you cannot generate sales by Month 3, you become nervous about the length of time it will take for you to start seeing results.
This is why we need a low competition keyword strategy in our content and SEO campaigns – Low competition keywords can rank with little to no link building and little to no domain authority.
Websites are like houses; they are shiny and new when you buy them first, but they require constant renovation to keep them up. Take this Quiz to Find out if your website needs a revamp
If you have a website to re-fresh, get in touch with us today, and we can help!
Contact us on (03) 9005 4780 or click below to book an free appointment.